If you are a startup or small business owner, you might have a couple of investors on your list. If you are the heart and soul of your company, keeping track of things once everything is running, and keeping in contact with those very same investors, may become a bit of a hassle. But, it is important to continue building and nurturing these relationships.
In this article, we take a look at how you can make some time and touch base with investors and ensure that your investor relations are top-notch and that no-one is left behind. Nurturing investor relationships is key to any business’ success, as these are the people who supported you when you needed support. Let’s take a look at how you can continue building your business and keep them happy at the same time.
Step #1 Keep track of all your investors
You should have a list, whether on an excel spreadsheet or just a word document, of all your investors, new and old. It is important to keep these details, together with amounts invested in your company and crucial information documented and filed for your reference when you want to send out notifications or general emails.
Step #2 Send newsletters and updates
This is a great tool to keep everyone in the know of how things are going at the company and should include general news and figures. This can also be used as a great tool for archiving should there be the need for board meetings at some point, and for general purposes such as keeping track of company growth and progress.
Step #3 Keep track of markets and meet up for discussions
Have your investors meet up on a regular basis, even if it is quarterly to discuss your company but also other investment opportunities in other sectors. This is beneficial to both you and the investors as you are able to discuss these opportunities with them, and how it could benefit all parties.
Step #4 Have a voice on platforms investors use
If you have potential investors that are active on LinkedIn, start publishing content on LinkedIn. If your current investors are reading a specific blog, become a contributor on that specific blog. This is fantastic PR for the company, but also keeps your investors and those who could become investors in the know of your progress. Be wary of sticking to one specific platform and topic, diversify and reach a bigger audience.
If you have any thoughts on this topic or have feedback, please feel free to add a comment in the thread below. How are you planning on upping your game with regards to investor relations in 2018? We’d love to hear from you. If you have found this article insightful and love reading about investments, read our article with some stock investment tips for those only starting their journey, or this great article on different types of stock market investment strategies.